We installed "Billbeds" to provide everyone with a restful night’s sleep. Throughout Pakistan, we put up Billbeds so that the homeless and other underprivileged people may sleep well. Through the installation of Billbeds, many homeless people got a safe and secure place to rest their heads each night. The effort was a success on a global scale, earning a Cannes Lions Award.
In our mission to help spread ease and comfort to the people of Pakistan, we have successfully
launched two projects.
1. BillBeds for Laborers
2. BillBeds in Hospitals
The initiative inspired people and organizations of all sizes to help their fellow Pakistanis in need.
THE WORLD'S
FIRST BILLBED
Making comfort readily available has always been our prime motive at, Master. With the passion to provide a good night sleep for all, Master MoltyFoam came up with the initiative of installing “Billbeds”. Utilizing innovation at its best, the company set out to create simple billboards that could advertise MoltyFoam during the day and serve as beds at night.