At Master Foundation, we are committed to pursuing an ambitious agenda to drive the well-being of our people and the country and do what needs to be done to achieve remarkable progress for all.

Our key areas of focus include the following:

• Healthcare: A large part of the population lack access to basic medical and healthcare facilities; which is why we are dedicated to providing better health solutions and opportunities through our well-being initiatives. Over the -last few years, we have partnered with various organizations to promote better healthcare in the country.

• Education: Working to support the education sector, we are contributing to upskilling, training, and educating the youth of Pakistan through thoughtful collaborations and initiatives.

• Women Empowerment: We are tirelessly working to not only empower the women population in Pakistan but shun stereotypes and create a gender-equal world. Through vocational trainings and workshop programs, we have been able to train and empower innumerable women across the country. With our impact-worthy campaigns like Beti Bojh Nahin, Mashaadi, and Women of Strength, we are influencing women to recognize their true potential and stand tall in today’s competitive world.

• Environment and Sustainability: With the rapidly growing concerns over climate change, environment and sustainability of our land is of utmost importance to us. Following our approach to fostering a sustainable planet, we have joined hands with various NGOs and government institutions to work together for a better future. We are developing climate combat programs that encourage sustainable practices across all touch points in our business. We believe in taking better initiatives today for a better tomorrow.

• Welfare: When it comes to social welfare, we have deeply embedded beliefs and values. Therefore, we are working to improve the living standards of our fellow citizens. We are dedicated to working on programs or causes that focus on our people’s well-being and societal progress, improve the overall functioning of the economic system, and ameliorate the living condition of people and their households. We believe that every effort counts, and that is why we are constantly working for the nation’s progress, hoping our efforts will have a lasting impact on the lives we have touched.