At Master, we have always harbored that women should have equal access to economic opportunities as their male counterparts. We stepped up to the task and gave these hardworking young women the practical education and training they deserved. The training helped the ladies achieve the economic and social independence that had been a lifelong goal. We not only paid for their vocational education and weddings but also used both to spread the "Beti Bojh Nahi" message. Our ultimate purpose in coming up with the idea of "Beti Bojh Nahi" was to find poor but exceptionally diligent young ladies who lacked the financial means to fund their marriages. The daughters of the 100 selected families were in charge of running the households. We coordinated the weddings of these households' daughters. The campaign spread awareness of the value of daughters as breadwinners, contributors to society's progress, and custodians of their country's future.