Technology nowadays is an inseparable component of our society. Everyone, from a child in a suburb to a lady in her thirties with a 9 to 5, has become reliant on technology and formed an intimate bond with her smartphone. As a result, many individuals now see their cellphones while hunched over, increasing the strain on their necks by a factor of 60 from the standard 10 pounds. Children are especially vulnerable to the adverse effects of poor posture since this may lead to a condition called Text Neck syndrome in later years. The pain in the neck that comes from constantly looking down at a mobile device, tablet, or computer has a new name: text neck syndrome. Kyphosis, a severe form of Text Neck syndrome, is a spine disease resulting in an exaggerated upper back forward curve. In response, Master MoltyFoam developed "Neckup by MoltyOrtho," the first app in Pakistan, to help people improve their posture. After examining the rising data on Text Neck Syndrome in Pakistan, the app was developed in collaboration with medica professionals. When the "Neck Up" software detects the user hunching over their phone, it disables the screen until the user corrects their posture by lifting their phone and neck. The app may be found in the iOS App Store and the Google Play Store, providing free downloads. There have been thousands of downloads of the app thus far. This program has been hailed as a godsend by mothers concerned about their children's poor posture when using smartphones.


Making comfort readily available has always been our prime motive at, Master. With the passion to provide a good night sleep for all, Master MoltyFoam came up with the initiative of installing “Billbeds”. Utilizing innovation at its best, the company set out to create simple billboards that could advertise MoltyFoam during the day and serve as beds at night.

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