Our "Women of Strength" campaign aimed to emphasize the accomplishments of strong women in Pakistan. In our country, gender biases and societal pressures limit women's access to opportunities and prevent them from reaching their full potential. For this project, we uncovered the untold stories of several pioneering women who broke ground in their fields, defied convention, and inspired the next generation of Pakistani women. The approach behind the "Women of Strength" movement remained simple yet potent. All those ladies trapped in their homes, in toxic relationships, or facing the difficulties of poverty and a lack of opportunity were the intended recipients of this campaign, which aimed to send a message of strength, positivity, and bravery via inspirational characters. To inspire others, Master MoltyFoam met with these fearless ladies individually to record their experiences of creating a new world through hard work, perseverance, and faith in their abilities. We celebrated all the fearless women working to dismantle patriarchy, who are working to shift the power dynamics of the contemporary world in their favor, and who continue to serve as an inspiration to millions.


Making comfort readily available has always been our prime motive at, Master. With the passion to provide a good night sleep for all, Master MoltyFoam came up with the initiative of installing “Billbeds”. Utilizing innovation at its best, the company set out to create simple billboards that could advertise MoltyFoam during the day and serve as beds at night.

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